Have you ever had to send out similar messages to a substantial number of recipients with just a few slight alterations in the body and the subject of the message? Have you ever had to deploy a personalized marketing campaign or send special offers to your most loyal customers so that any of them would feel truly special? Then you might have probably made use of the mail merge technology, or, at least have heard of it. In a nutshell, mail merge works as an inverse template or, rather, super-template, when, instead of using the same template to create similar messages over and over again, a user creates just one template with a number of placeholders which propagates itself across all the messages adding specific values for each recipient from a pre-set database, such as the recipient’s email address, first name, date, price, city or position.
As you may know, the famous Mail Merge Outlook function that Microsoft introduced more than a decade ago has endured almost every iteration of the Microsoft Office family. Today, we are going to describe its use in Microsoft Office 2007.
Mail Merge in Outlook 2007 works the same as in other Microsoft Office family releases and targets the same goal: the creation of convenient and efficient mass mailings with some degree of personalization while drastically improving the work process for the people in the field. It allows creation of bulk email letters to each individual on a mailing list, using a single message / Word document / Publisher item, by employing “Macros”, which serve as placeholders for data taken from an external “data-source” and are replaced by the actual values when the messages are generated.
In 2001 Microsoft introduced, among many other things, an invaluable productivity improvement to its Office suite (Microsoft Office 2002 at the time), that would raise the industry standard for professionals involved with a job that requires frequent email correspondence with a large client base for many years to come. Microsoft named its new feature “Mail Merge” – a welcome addition to the Microsoft Word application, which would allow a user to take an entirely different approach to communicating across a broad client base.