In 2001 Microsoft introduced, among many other things, an invaluable productivity improvement to its Office suite (Microsoft Office 2002 at the time), that would raise the industry standard for professionals involved with a job that requires frequent email correspondence with a large client base for many years to come. Microsoft named its new feature “Mail Merge” – a welcome addition to the Microsoft Word application, which would allow a user to take an entirely different approach to communicating across a broad client base.
If you work in Microsoft Office and sometimes need to send out large, personalized mailings, you probably know that the basic package provides the essential means to achieve this task. The Mail Merge feature, introduced in Word 2002, has proven to be an invaluable tool for performing this type of business correspondence for a stupendous number of people.
Composing a personalized email in Outlook has always been one of the most effective and refined ways of conducting daily business with a large number of email recipients. This article will show you how to send personalized mail in Outlook using a couple of handy add-ins for the Microsoft Office suite.
Outlook’s personalized messages allow you to have a single task-specific email message or a text document which can be sent to any number of recipients and contain individual details in any field of the resulting message. This is called “personalized email message” or “personalized mass mailing” in Outlook’s context.
A basic example for sending personalized mass mail in Outlook would be any scenario involving a large number of known recipients who are going to receive roughly the same letter. Job-hunting candidates, corporate clientele, staff members, school reunion participants, marriage guests – all these people obviously have different first and last names, home addresses and other individual information.