Measuring email campaign performance is an essential feature for bulk mailing. Mail Merge Toolkit allows tracking of mail merge using Google Analytics. Now it’s possible to know if an email has been opened or read.
In 2001 Microsoft introduced, among many other things, an invaluable productivity improvement to its Office suite (Microsoft Office 2002 at the time), that would raise the industry standard for professionals involved with a job that requires frequent email correspondence with a large client base for many years to come. Microsoft named its new feature “Mail Merge” – a welcome addition to the Microsoft Word application, which would allow a user to take an entirely different approach to communicating across a broad client base.